FRIDAY, FEBRUARY 28

Pre-Conference Events
6 PM Opening Reception at Riverviews Artspace

Join us for an opening reception from 6pm-8pm at Riverviews Artspace, a non-profit arts organization committed to presenting contemporary art exhibitions, multi-disciplinary programs and events as diverse as our community. Their mission is to cultivate inclusivity and quality of life via the means of art. 

Meet & greet with other Create VA attendees and take a tour of the Main Gallery, Emerging Arts Gallery, and Spark Lab. 

Complimentary appetizers and cash bar available.

7:30 PM Dine Around

A renaissance is happening in Downtown Lynchburg and it has everyone hungry. Chefs are making the great migration from big cities to set up shop on cozy downtown streets and quiet nooks; and Food Network veterans are suiting up with aprons and pastry brushes to satisfy the city’s sweet tooth. Our city may look unassuming, but walk through the doors of any of our restaurants and you’ll be met with extraordinary flavor and an attention to detail that will make you want to stay for hours (and we want you to, too). 

Friday night dine around updates will be provided to registered attendees. 

7:30 PM Academy Presents: FLIP Fabrique - Blizzard

Create Virginia Attendees receive a 25% discount on a ticket to FLIP Fabrique – a crazy, poetic and gentle journey in the dead of winter, and invites you to lose yourself in a moment of complete wonder. With performers at the peak of their art and outstanding visual poetry, Blizzard promises to blow away everything in its path.

 

SATURDAY, FEBRUARY 29

 

9 AM Morning Plenary, Springboard for the Arts | Warehouse Theatre

What Else is Possible? Creative People Power in Small Towns and Cities
Michele Anderson, Rural Program Director, Springboard for the Arts

Artists play a crucial role in asking their communities “what else is possible?” as a way to get unstuck from local challenges, create meaning from transition, and move towards resilience, equity and vitality. And right now, small towns and cities in particular need their artists more than ever to engage more voices in decision making, reflect on history and identity, and imagine the future.

Through Springboard for the Art’s framework of Creative People Power, Michele Anderson, Springboard’s Rural Program Director, will share stories of artists who have used their creativity to help illuminate local challenges in their communities. By exploring a diversity of collaboration approaches, lessons learned and impact in artist-led community work, participants will be invited to reflect on their own potential and value as creative leaders in their communities.

10 AM Experiences in Scaling a Handcraft Business | Art Studio

Experiences in Scaling a Handcraft Business with Anne & Aaron Vaughan of Anne Vaughan Designs

Sharing experiences, challenges and wisdom in scaling a handmade jewelry business over 13 years.This husband and wife team have experienced many challenges, lots of change and a perpetual need to grow in order to develop their handcrafted jewelry business based in rural Virginia. 

Join them to “unpack” what it means to grow as a business and as individuals, learn about the major turning points and challenges in the process, the tools and resources they used to experience year-over-year growth and the valuable lessons they have learned along this 13+ year journey in growing a Virginia handmade jewelry business with a national reach. 

10 AM Disaster Prep and Insurance | Warehouse Theatre

Disaster Prep and Insurance

What information is critical to your career, studio, and livelihood? Have you documented it? In this workshop CERF+ will help you identify what’s critical to your artistic practice and share tips and tools to get you started setting up your own documentation system. We’ll also share information on practical applications for this vital practice, such as finding insurance.

CERF+ is the Artists Safety Net. Since 1985, their service network of fellow artists, art show producers and donors has pooled knowledge and funds to face career-threatening emergencies together. Readiness resources safeguard and sustain studio artist careers, artwork, workspaces and health. Relief resources help artists get back on their feet after disasters—with emergency funds available for those working in craft disciplines. CERF+ envisions a future where all professional artists thrive and are as well protected as the treasures they create. 

10 AM Register your Copyrights!  | Lippard Room

Register your Copyrights!  The what, why, and how of copyright registrations.

The copyright session presented by Manuel Cordovez, Attorney at Law will start with a brief introduction to copyrights.   It will cover the real-life differences between traditional copyrights and copyright registrations, why it is important to obtain copyright registrations, the best or easiest ways to obtain copyright registrations, and what could happen if you don’t.

11 AM Staying Inspired in your Career Path | The Art Studio

Staying Inspired in your Career Path with Michele Anderson of Springboard for the Arts

Where do you want to be both artistically and professionally? Learn how to define your values, identify key choices and develop a plan to achieve your career goals.

11 AM Red Flags and Boilerplate | Lippard Room

Red Flags and Boilerplate: Making sense of contracts for creative professionals

The contracts session presented by Manuel Cordovez, Attorney at Law will focus on common contract issues for creative professionals and businesses:  Why you need a solid contract, what to look for in various types of contracts, and how to differentiate between standard clauses and potential red flags.

12 PM Lunch with Music by Out of the Weeds and a performance by The Listening | Warehouse Theatre
1:30 PM How to Make a Splash at Your Next Festival | The Art Studio

How to Make a Splash at Your Next Festival

Becky Caldwell, Executive Director of the 70+ year old Virginia Highlands Festival shares her behind-the-scenes secrets for how artists can make themselves irresistible to event organizers. She’ll show you what to look for in an application so you don’t waste your time applying for something that isn’t a good fit, how to attract customers to your booth (even if you’re an introvert), and the one question that will melt the heart of even the most curmudgeonly event organizer.

1:30 PM Planning for the Off-Season | Warehouse Theatre

Planning for the Off-Season with Charese Chambers of Financial Fancy

As an artist you probably know that when it rains it pours…. How can you financially prepare for the off season or seasonal work? This will be an interactive session where you will be hearing first hand from opera singer Marco Nisticò about planning for seasonal work. Marco and financial expert of Financial Fancy, Charese Chambers will be discussing  how to manage cash flow, the busy season, setting money aside, and seasonal work. Our speakers will also be fielding individual questions from the audience to help you plan for financial success…. So come prepared with your questions! This session is perfect for anyone who thrives from seasonal work, event pop-up shows, or anyone who struggles to plan their business calendar around their client calendar.

1:30 PM Saving for Retirement (When No One is Contributing) | Lippard Room

Saving for Retirement (When No One is Contributing)

As an independent contractor, it is up to you to craft your own retirement saving strategy. You may find yourself with analysis paralysis, failing to save for your future because you don’t know where or how. Join Financial Planners Tami Acree, Joe Eskridge, and Justin Victor of HSC Wealth Advisors as they share why it is important to start today and which accounts to prioritize as you strive toward financial independence.

2:30 PM Entity Formation | The Art Studio

Entity Formation

LLC, Sole Proprietor, Corporation? Forming a business entity is an important way to protect yourself from liability and potentially save money in taxes. Not sure what the best legal entity is for your art business?  Mark Bold of Relevant Law will talk about the benefits to being an LLC vs. a sole proprietor and if there ever a time when a corporation is right for an artist. Know what to expect when you form an LLC and what the steps are in most Virginia communities. 

2:30 PM Finding Social Media Influencers | Warehouse Theatre

Finding Social Media Influencers

How can you maximize exposure for your brand or product with social media influencers and is it worth it? Join Moore + Giles marketing team, Daryl Calfee and Adam Shurr, for an interactive conversation about how luxury leather company Moore + Giles, founded in Lynchburg, Virginia in 1933, has used social influencers in design, fashion and retail to reach customers around the world.

2:30 PM Fellowships for Individual Artists | Lippard Room

Fellowships for Individual Artists Panel

What fellowship opportunities exist in the state of Virginia for individual creative and artists? What is the application process? What does a fellowship involve and what are the benefits of an artist fellowship? In this panel staff from the Virginia Museum of Fine Arts and the Virginia Center for the Creative Arts will discuss the specifics of their fellowship programs, their application processes and benefits.

The Virginia Museum of Fine Arts and the Virginia Center for the Creative Arts offer unique artist fellowships and accept applications annually. The fellowships for each organization are unique and the panelists will provide perspectives on what fellowship opportunities are available for artists/creative in the state of Virginia. For more information on the VMFA’s and VCCA’s opportunities for individual artists visit their websites at vmfa.museum and vcca.com

3:30 PM Disaster Prep and Insurance | Studio A

Disaster Prep and Insurance

What information is critical to your career, studio, and livelihood? Have you documented it? In this workshop CERF+ will help you identify what’s critical to your artistic practice and share tips and tools to get you started setting up your own documentation system. We’ll also share information on practical applications for this vital practice, such as finding insurance.

CERF+ is the Artists Safety Net. Since 1985, their service network of fellow artists, art show producers and donors has pooled knowledge and funds to face career-threatening emergencies together. Readiness resources safeguard and sustain studio artist careers, artwork, workspaces and health. Relief resources help artists get back on their feet after disasters—with emergency funds available for those working in craft disciplines. CERF+ envisions a future where all professional artists thrive and are as well protected as the treasures they create. 

3:30 PM Selling Art Online | The Art Studio

Selling Art Online with Sydney Lane of Lane Paper Works

3:30 PM Reimagine Your Content Voice | Lippard Room

Reimagine Your Content Voice

Your content voice not only helps to establish a set tone for your brand or business, but it can also humanize the story you wish to tell. What questions should you ask when you are determining your voice? Christina Garnett will teach you more about the impact of voice, why it matters, and how it can lead to audience trust, sales growth, and increased engagement. 

4:30 PM Drinks & Decompression | Warehouse Theatre

Featuring Overworked and Underplayed by Alan Goffinski

Let’s talk about what it means when your passion is also your nine-to-five. Must we forsake our precious creativity to pay the bills? Do spreadsheets, budgets, and fundraising efforts have to suck the soul from our work? Maybe! But maybe not all the time! Have a drink and join Alan for a pseudo-inspiring effort at reframing our daily banalities… and an earnest attempt to exorcise some of his own professional demons. 

5:30 PM Dine Around

A renaissance is happening in Downtown Lynchburg and it has everyone hungry. Chefs are making the great migration from big cities to set up shop on cozy downtown streets and quiet nooks; and Food Network veterans are suiting up with aprons and pastry brushes to satisfy the city’s sweet tooth. Our city may look unassuming, but walk through the doors of any of our restaurants and you’ll be met with extraordinary flavor and an attention to detail that will make you want to stay for hours (and we want you to, too). 

Friday night dine around updates will be provided to registered attendees. 

7:30 PM Deconstructing Abbey Road | Academy Center of the Arts

Included in your conference ticket, Beatleologist Scott Freiman’s presentation will transport you to Abbey Road Studio with tales of the Fab Four’s recording sessions there. You’ll experience Abbey Road like you never have before. Scott will take you on a track-by-track journey explaining the inspiration for the songs and their evolution in the studio.

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